Ever Since Burma-Shave
Welcome to "The Gods Are Bored!" If you read this blog, you'll be thinner, more beautiful, more attractive to the opposite sex, smarter, richer, and funnier! Everyone will love you! And, best of all, you'll love yourself!
This commercial brought to you by Anne Johnson, "The Gods Are Bored." Get your bored god today, and get everything else your heart desires!
Okay, most advertisements are more subtle than that.
I'm not over the hill. I'm enjoying the view from the summit. It's been a long climb, and I think I'll rest up here for awhile before I start that perilous descent that ends ... you know where.
One of the things about being "of a certain age" is that you can remember pivotal moments in history that happened before most of your young, smart-set readers were born.
One such pivotal moment happened on the television.
I'm not talking about the damned Beatles on Sullivan. And yes, I watched it the first time around.
No, the pivotal moment of which I speak was a commercial.
The commercial shows a Native American moving slowly amongst a polluted landscape. At the very end of the commercial, the Indian looks around, surveys the gutted earth and noxious, smoky air. A single tear runs down his face. Close-up.
Of course everyone had talked about pollution before that commercial aired. But after that bit started running on the telly, wow. The rank and file voters started kicking government ass. One crying Indian changed a nation.
(I've since read that he wasn't a Native American at all, but a Jewish guy from the Bronx. Not that it matters. He sure looked like an Indian.)
Nowadays I don't watch much tv. Just like everything else in my house, it's gotten too damned complicated. Half the time I can't even turn on the stupid machine. Forget TiVo, even though we have it. Once when I wanted to watch an "On Demand" movie, I literally got on my knees and prayed to the stupid tv to let me get the thing up on the screen. (It worked. TV probably has some bored god behind it somewhere.)
I don't know how I came to be sitting alone with my tv the other night, surprised to find it responding to my gentle prodding. I settled on MSNBC.
That's where I saw THE COMMERCIAL.
It's new (to me, anyway), and it's just as powerful as the crying Indian.
The subject: global warming.
The message: Rank and file voting Americans, get off your butts and kick government ass.
Al Gore can talk about global warming in a movie for two hours, and make perfect sense, and use worldwide illustrations. But the best way to reach people is in a 30-second commercial, using recognizable imagery that conveys menace and then tugs the heartstrings.
The commercial is here. Railroad tracks.
If you click back to me, shaken and stunned, hey. I know how you feel.
Now let's do some ass-whoopin and stop global warming. I vote the windmill ticket.
And since we don't like to leave you in a bad mood when you visit us at "The Gods Are Bored," here's Anne's commercial, a nostalgic throwback to the days of Model T Fords and the fabulous Burma-Shave ads along the highways:
WORKING WOMEN, DON'T BE GLUM
ELECTION DAY IS SOON TO COME
DUMP SANTORUM, HE'S A BUM
The Burma-Shave folks always loved a double-rhyme in the last sign.
THE MERLIN OF BERKELEY SPRINGS